PONTIFICATING FROM THE SUNSHINE STATE – MARCH 30
By Leo Haggerty
FATHER TIME IS UNDEFEATED FOR A REASON
First of all, and I will start EVERY article with this paragraph, sports pales in comparison with what is occurring with the Coronavirus. Hopefully, the columns that I, and the rest of our correspondents, provide you IS a momentary escape from the trials and tribulations that Americans, and the rest of the world’s population, are experiencing. The COVID-19 is not a video game that you can press reset and get a new life. This is real and dangerous so, above all, be prudent and stay safe.
I truly feel sorry for my media brothers and sisters during this time of self quarantine during the COVID-19 pandemic. Not only do they have to expose themselves to the virus by covering the essential news stories of the day. They also have to do it without the help of the people who have made them literally “look good” during their career.
With non-essential businesses being ordered to shut down, and rightfully so, the members of The Fourth Estate are facing a dilemma. The people whose job it was to make them look good before they went on camera, the make-up and hair dressing professionals, are now not allowed to perform their craft.
This isn’t a big problem for the male population. Aging is an accepted part of the process for a man on television. The older a male gets, it is perceived they bring more wisdom and knowledge to the broadcast. If there is a flaw in their physical appearance, such as gray hair or no hair or a touch overweight, that is overshadowed by the “experience” they bring to the party so to speak.
Not so much with the female members of the video media. A lot of the women are “phased out” because they are getting older and don’t still have “the look” that station executives would like.
Right now, the on-air women are struggling. Not because they are having trouble with the accelerated work schedule or providing in-depth reporting on a very limited sports schedule but because they are “losing the look” that viewers have come to know.
Ladies are quickly removed from in front of the camera when they start to show their age. That, in my opinion, is totally unfair.
I sincerely hope that the media moguls in the television industry take into consideration what their female on-air correspondents are going through during this pandemic. Judge them on the depth of their subject knowledge and not on their appearance which they have no control at this time.
It’s what you do with the men. How about applying it to the women as well.
True equality for the on-air talent. Wow, that’s a novel thought.